A professor of digital media and political and social transformations, advisor to the President of Qatar University. She serves as the Executive Director of the Committee for the Development of the Journalism and Digital Media Terminology Dictionary. Her areas of expertise include digital communication, AI and new innovations, new media’s role in social and political movements, particularly in the Middle East and Gulf countries. She has led media initiatives, published books and research in media and artificial intelligence and has presented numerous papers at local and international conferences.